McDonald’s Great Tastes of the World 2019

The autumn LTO campaign, showcases 4 beef and 2 chicken products.

 

Our challenge was to take the individual visual identities and ensure they worked in-restaurant on all touch-points.

 

I created the the Galaxy McFlurry visual identity, which was then animated by the motion team.

Client

©McDonald’s
Employed at The Marketing Store

Disciplines

Design
Art direction