The initial brief was to develop a retail stand that clearly displayed the Under Armour range of sports bras. In the process, it was necessary to develop a piece of key art that could be applied to the stands.
Three routes were presented, gold, silver and bronze – variations in production cost and complexity. Packaging and labelling concepts were also included.
©Under Armour
While employed at BD Network
Concept design
3D SketchUp visuals
Art direction