The initial brief was to develop a retail stand that clearly displayed the Under Armour range of sports bras. In the process, it was necessary to develop a piece of key art that could be applied to the stands.

Three routes were presented, gold, silver and bronze – variations in production cost and complexity. Packaging and labelling concepts were also included.

  • Client

    ©Under Armour
    Employed at BD Network

  • Disciplines

    Concept design
    3D SketchUp visuals
    Art direction